By Dr. Strohmetz
Snapchat is great, isn’t it? But why is so great?
Researchers at Texas Tech University wondered why Snapchat is so popular among
college students. In a survey study of
500 students, they found that it is the simplicity and brevity of Snapchat that
makes is so appealing. Because posts
only last 10 seconds, students thought that people can be more like their real
selves as what they share quickly disappears.
No need to worry about creating the right impression with the perfect
post or the best selfie. You can just be
yourself. Heck, if it turns out bad,
poof – it’s gone in 10 seconds! No
wonder why the researchers found that students believed that Snapchat posts can
increase our trust in the other person.
This brevity can also make us less apprehensive about
posting our views on social media because it won’t be around to bite us in the
future. This lack of apprehension make
help explain why posting on Snapchat seems to be more addictive than Instagram
or Twitter as we may feel less accountable for expressing our viewpoints. Besides, we need to keep our Snapchat streak
going, no? But just remember, are Snaps really ever gone forever if the other
person knows how to take a screenshot of your Snap?
Learn more about this
study:
Snapchat
users motivation, level of interest
The
simplicity of the platform and brevity of posts are key factors in determining
how students can become very regular users.
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